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How to Write an Article That Engages the Reader and Motivates Them to Action - Using NLP

How to write an article that engages the reader and motivates them to action?

(Abby Eagle) The procedure that I use for writing an article follows the NLP Well Formed Outcome Procedure.

Start with a simple well-formed outcome statement.

1. What is the topic of discussion?
2. When should it be published?
3. Where should it be published?

For example, "I want to write an article on the NLP Meta Model, and publish it on my website by January 30th 2013."

Set preframes that motivate you to action.

Set preframes that motivate. Why write the article? Write the article for what purpose? Once you complete the article then what do you get to have and to experience?

For example, I am going to write the article because:

• I enjoy the process of writing.
• To formulate ideas, explore, discover, create and learn.
• Personal and professional development.
• Generate ‘x’ number of visitors to my website.
• Add value for my client base.
• Add something of value to the Internet.
• To bring about positive change in the world.
• To gain recognition.

Place the article in context.

• What is the topic?
• What type of article?
• How long is the article?
• Who is the reader?
• Where will it be published?
• When is the best time to write it?
• When does it need to be completed?
• Why? What is the purpose for writing the article? Highest positive intention.
• What is the purpose for publishing the article?

Procedure

1. Keep in mind: Why, what, how and what if?

2. Specify the topic. Write the heading. If possible pose a question. What is implied by the heading? What thoughts do you want to arise in the mind of the reader?

3. What is the purpose of the article?

4. Write the first few sentences for the introduction.

5. Write a series of subheadings for the discussion section and where possible use headings that pose a question. Use specific verbs and nouns. Are the subheadings compelling? The subheadings should naturally lead the reader from the previous paragraph onto the next. Update the subheadings as you write the article. Make sure the subheadings and sections are in the best sequence. Draft a few sentences of text to follow each of the subheadings.

6. Draft the end of the article, that is the conclusions, with a call to action.

7 Look at the heading and subheadings and ask yourself what questions will give you the best introduction? Update the introduction and get it as complete as possible before moving onto the discussion.

8. Ask lots of questions. What are the questions that you need to ask yourself such that your unconscious mind provides you with the best choice of words? What are the questions that you could use in the heading, subheading, discussion and conclusions that would get the readers interest?

9. At various times throughout the article, check to see if on track, on topic and on length. Ask yourself, “Am I on track?” Complete each section as much as possible before moving onto the next.

10. The concluding paragraphs should tie in with the heading and introductory paragraph. The conclusion has to be more than a statement, it needs to be a call to action. The reader should be left with the sense that the article was well worth their time. That it gave them a new understanding that they can take with them. Not just information but a compelling reason to share the information with others. Inspire the reader to take action.

Checks

1. Is the article clear, precise and specific?

2. Have you structured the article in terms of the hierarchy of ideas, logical levels and logical types. Get the reader on the same page as you.

3. Do metaphors support the article or shift the readers mind off the topic?

4. Have you used keywords that may trigger a knee jerk reaction and get the reader offside?

5. Are there any elements within the article that are not relevant to the topic of discussion?

6. Once you are satisfied with the first draft then go back to the beginning. Check the heading then check the introduction. If necessary rework the introduction then comb through the entire article, and as you do so correct content, grammar and spelling. By the time that you get to double check the conclusions you should have combed through the article about ten times. Then spell check it one last time.

And some more checks.

1. Have you answered the four  questions? Why? What? How? What if?

2. Step back and look at it from the perspective of the target audience and from the perspective of a colleague.

3. Ecology. How do you feel about it? Is it compelling? Does it give you a strong ‘yes’? Some months after the article was published how do you/would you feel about it?

4. Decision. Is it ready to be published? Is there anything else that is required?

5. Resources – information. Acknowledgements, bibliography.

6. Evidence/convincer. How will you know that the article was a success?

7. Did you enjoy writing the article? Did the article generate traffic/business and/or get you your desired outcomes?

8. Can you get feedback on the article from a range of key people?

9. What are the learning’s that you got from writing the article? How can you apply these learning’s in a future context?

10. Are there any tasks that you should immediately take action on?

11. Keep in mind the attitude of constant and never ending improvement.

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